Each has their own unique properties and each has their own individuality. The first property and this is shown in all of these examples, is the inclusion of the band/artists name and/or a picture of the band or artist. This is to immediately indicate what is being advertised to the viewer, this also helps target a fan of the music directly as they may recognize the band or artist. Usually if a band or artist is very popular the name of said band or artist itself will attract people into buying the album rather than the album name, causing the band or artist’s name to be printed larger than the album title. However it is vice versa with a less popular band or artist, causing the name of the album to be larger than the band or artist name, causing the buyer to focus more on the album which without a big name band or artist performing will help boost sales.
Secondly the adverts include release dates. These are very important as it shows the buyer when the album will be available for purchase. This will allow the prospective buyer time to plan when to go out and get the album, without leaving them to search high and low for the album. Only one of these adverts (BWO) actually has a picture of the album on it however. This is something that we feel we should include in our advert as this is the product we are trying to sell, not the band name. Whilst BWO have a picture of the CD itself on their advert, Mika’s advert is the same as the CD cover, this therefore promoted the album whilst keeping the advert more artistic and colourful, making it eye-catching.
Thirdly the theme of the poster is in keeping with the theme portrayed by either the artist or band or the album that is being shown. The advert for Mika’s CD is very colourful which matches his style of singing voice and music. The use of bright colours is also evident in the BWO advert. The yellow is not only eye-catching but it could be meant to show their national heritage, as they are a Swedish band.
For our advert we will be mainly focusing our attention on the BWO article. This is because it has everything that we intend to use in it. We will have a picture of our own album, along with a selection of some of the songs on it. A colour scheme shall also be used and also following the advert for to Mika’s album advert we shall be putting a release date on. Also like the BWO advert our album is a “Limited Edition” (rather than a collection of singles). This would appeal to a buyer if we were selling the album.
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