We followed the convention that throughout all music videos (not just electronic/dance) you should cut on the beat. This is however paramount in electronic/dance songs because the beat is the most important part of the song. This happens throughout the whole video but particularly right at the beginning (0:00 – 0:30). Another convention is using a variety of shot lengths e.g. long shot, close up etc.
We included in our video a vast array of shots and also camera angles. Again during the 30-second clip at the start of the video, that has already been highlighted, there are shots ranging from long shots to close-ups. Whenever filming scenes we did try to keep the camera level and straight so that there was a consistency in the clips that we could use, as if some of the clips were not level the integrity of the video would be lost. This video helped us to establish our knowledge of the conventions of this music genre’s music videos.
Another convention that we used is that we followed a storyline. This we feel develops the current convention for an electronic/dance video. The videos that we compared to find out what we needed to include in or video all didn’t have storylines. However we feel that this gives the video purpose, and this way it became much easier to know what to film rather than showing complex fragments of a story in a non-linear order.
In concern to Music Stardom the artist we chose, “Justice”, seem to inject their personality into their music which makes the tracks easily recognisable. This could be contrasted against other electronic/dance artists such as “The Chemical Brothers”, who in their music show little personality
We both feel that our music video doesn’t challenge many forms of a real media product. We feel this because we tried to keep the music video and its contents as close to our genre (electronic/dance) as possible. We felt that if we tried to use content and themes that didn’t fit into the genre the video would look unprofessional. This can be seen with our rejection of one idea we had of using ballroom dancing as a theme for our music video. As this was so against the norm for a music video we felt that firstly it would be unconventional, which at first we were intrigued by, however on second thought we realised that it would be harder to film than gym scenes. Secondly with fast paced editing that was needed for an electronic/dance song, and the slowness of ballroom dancing the music and the film would not be compatible. So in many respects our music video uses the conventions of a dance/electronic music video.
In concern to Music Stardom the artist we chose, “Justice”, seem to inject their personality into their music which makes the tracks easily recognisable. This could be contrasted against other electronic/dance artists such as “The Chemical Brothers”, who in their music show little personality
We both feel that our music video doesn’t challenge many forms of a real media product. We feel this because we tried to keep the music video and its contents as close to our genre (electronic/dance) as possible. We felt that if we tried to use content and themes that didn’t fit into the genre the video would look unprofessional. This can be seen with our rejection of one idea we had of using ballroom dancing as a theme for our music video. As this was so against the norm for a music video we felt that firstly it would be unconventional, which at first we were intrigued by, however on second thought we realised that it would be harder to film than gym scenes. Secondly with fast paced editing that was needed for an electronic/dance song, and the slowness of ballroom dancing the music and the film would not be compatible. So in many respects our music video uses the conventions of a dance/electronic music video.
For our auxiliary tasks we feel that we have followed the conventions for the CD cover and Advert. For the advert we again chose to follow Justice’s style and make it very minimalist. This we feel conforms to the normal convention of a electronic/dance poster. Also we felt that if there was too many other pictures on the poster then the viewer’s eyes would be distracted from the actual purpose of it, which was to advertise our CD.
The original Justice CD was very minimalist and we wanted to keep that theme running through out the CD cover. This is why we chose one image that spread from the front to the back of the case. We also chose to follow the same type of CD case as Justice had used by using a digipack. This also allowed us to be more creative with the layout and allowed us to change what we wanted to suit the song we chose and the artist, rather than having t use the generic plastic case.
