2) How effective is the combination of your main product and ancillary texts?

Personally we think that this combination of our CD Cover, Advert and Music video is very effective. The main task was to make a music video to a chosen song. For the song we used www.spotify.com which allowed us to easily accsess the song that we needed.

The ancillary texts were to make a CD-cover for the chosen artist and an advert to promote the artist as well. All of these tasks belong to the process of selling an artist in several ways. A music artist makes music and after this he/she wants to promote him/herself. This happens using any form of Media. When a CD has been made, a CD-cover has to be made. When the product is sold it needs to look good and the CD-cover is used to attract the audience. Besides this, one or two songs are chosen from the album to be released separately. Released separately means that a music video is made to it and afterwards it will be shown on television to sell itself and the album. Also, the advert is also a part of promotion. All of these aspects make you realise what the process of promotion includes.

When making our CD-cover and advert we wanted there to be synergy between the two. This we achieved by using images and colur scheme. In both of the products we used a hand that we had posterized on Photoshop. We also followed the same colour scheme throughout the two as this would again promote synergy and become known asour artists products. We have also used the same fonts on both products. An example of an artis using synergy as we have can be seen with Mika's album "The Boy Who Knew Too Much" and his advert promoting it:

3) What have you learned from your audience feedback?

We showed the video during lunchtime and handed out around 20-25 questionnaires to the people who watched it, the questionnaire included questions about the video but also about the genre. This data was very helpful to us.

The first question on the questionnaire asked how old the person was who filled in the sheet. This ranged from 15-24 to 45-55, but not above or under this age. To the question whether they enjoyed watching the video every single person answered ‘Yes’. This always is very positive. The answers to the questions that followed were varied. Some people did not know the exact genre of the song, the majority did think it was dance or electronic but answers like pop, rock or R&B came across every now and then as well.


The majority of the people agreed that the party scene did not suit the rest of the video, as the link between the party scenes and the gym scenes is not clear. This means we have to change the continuation from the gym scenes to the party scenes to make it clearer for the viewer and the audience. In addition to this, a good idea would be to make the party scene a bit shorter; it was significant how not everyone liked it because it was too ‘vague’ and making it shorter could be a good solution to this problem.
However, to the question whether the filming, editing etc fitted the genre of music only a few people answered ‘No’ and the majority answered ‘Yes’, which means that it mainly is the link and continuation of the gym scenes to the party scenes whereas we thought the problem would lie within the filming and editing.

4) How did you use media technologies in the construction and research, planning and evaluation stages?

The most obvious use of new technologies is the use of the internet:

Though we have used the internet before this tool became very useful to us. We not only used it for help in research into our chosen artists, ancillary task etc but we are also using it to blog our findings and show our development and research. We have used the website ww.blogger.com to construct a format for the showing of our media texts and products. We have also used it to display our research. We have also used the internet in helping with our research. Without the internet we couldn’t have found out about our artist (Justice) as our artist belongs to a genre of music that without the internet would not be thriving today (electronic/dance). Also for the evaluation stage we have used the internet. Without the internet we wouldn’t have been able to get the picture, links and video that are required for our blog. The internet also helped us plan for our video shot. With the ability to email all involved we were able to let the cast know where and when they were needed for the video.

We also needed to actually get the music for our video. We found the song using a set list of songs provided for us on Spotify. We then downloaded the track off iTunes. These were both very familiar to us all because all of us have used/use these programmes almost everyday.

Another new media technology that we used were the Macs. The group hadn’t used these before so it was a challenge to get used to them at first. However both of us have used them before, and the programmes that we needed to use were quite simple to explain to the others. On the Macs we used Final Cut Pro which we hadn’t used before however. After our teacher showed us how to use it however it became quite simple to use which aided the editing stage of the film immensely.