Wednesday, December 9, 2009

2) How effective is the combination of your main product and ancillary texts?

Personally we think that this combination of our CD Cover, Advert and Music video is very effective. The main task was to make a music video to a chosen song. For the song we used www.spotify.com which allowed us to easily accsess the song that we needed.

The ancillary texts were to make a CD-cover for the chosen artist and an advert to promote the artist as well. All of these tasks belong to the process of selling an artist in several ways. A music artist makes music and after this he/she wants to promote him/herself. This happens using any form of Media. When a CD has been made, a CD-cover has to be made. When the product is sold it needs to look good and the CD-cover is used to attract the audience. Besides this, one or two songs are chosen from the album to be released separately. Released separately means that a music video is made to it and afterwards it will be shown on television to sell itself and the album. Also, the advert is also a part of promotion. All of these aspects make you realise what the process of promotion includes.

When making our CD-cover and advert we wanted there to be synergy between the two. This we achieved by using images and colur scheme. In both of the products we used a hand that we had posterized on Photoshop. We also followed the same colour scheme throughout the two as this would again promote synergy and become known asour artists products. We have also used the same fonts on both products. An example of an artis using synergy as we have can be seen with Mika's album "The Boy Who Knew Too Much" and his advert promoting it:

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