Wednesday, October 14, 2009

Cd Packaging

Besides a music promo video we had to chose two other options. One of the options includes a cover for the release of the video as a part of a digipak (CD/DVD Package). We decides to design a CD cover

Existing Examples

Because Alicia is doing Graphic Design we didn't want to do something that was too easy, yet too difficult. We still have to do research into a magazine advertisement so we create our own one as it is the other option we have chosen. Therefore we first looked at templates, deciding which one would be best to design. The Single CD Quicksleeve is used for a lot for singles, which we are creating. On the other hand, Alicia found this type of template a bit too simple. A Double CD Wallet is useless as we only have got one CD. The Tri-fold CD Wallet would be perfect if we had a lot of graphical images to include, but we haven't. This means that the Single CD Wallet is the best option in our case. We can insert the CD perfectly, making the outside and inside look stylish at the same time without overdoing the graphics.

This image is copied from the internet, Click Here to go to the website.

These CD covers are all made out of cardboard, even though some CD covers are made out of plastic. Plastic takes a lot of space and we want to create something that is effective and easy to store. Illustrator is a very good program to use to create and design packaging. Besides illustrations you can also use the Grid to help designing the cover. Alicia re-designed this wallet in Illustrator, printed it out, and made sure it fitted perfectly. 'The worst thing you can do is do research into packaging design, illustrate images and photo's, make sure everything is laid-out perfectly and then find out that the measurements were wrong when you print it out and try to fold it together'.

This image is the cover of one of David Guetta's CD Covers called PopLife. This is a very good example because David Guetta is seen to have the same music genre as Justice. If you look on google - images - you can see that this artist mainly uses his own portrait to fill up the cover Click Here. This makes it easier for the audience to recognise David Guetta himself straight away. They don't have to search for the artists name on the cover. The cover of PopLife uses dark and outstanding colours; black, white, red and pink. Black and white aren't really colours, black is 'no colour' and white are 'all colours', but they are the complete opposite of each other. Pink and red do come quite near each other. Some might say pink is a softer colour of red. Because the background is so dark, Guetta stands out because he is wearing a white shirt. The use of light is quite special as well, is represents the night life; referring back that this kind of music is mainly played in nightclubs.

This is the cover of The Prodigy which is called Music for the Jilted Generation. The Prodigy shares the same music genre as Justice, but they tend to be more sinister; their looks and their kind of music. The CD Cover suggests this sinisterly aspect as well as it shows a head (probably) having troubles with something as it seems to be screaming. The colours used are black and white, this can be seen as elegant, depending on the way it is used. This cover suggests that is used in a sinister way, which suits the artist.

These covers show that the covers are designed to suite the artists. This puts extra pressure on the outcome of our own CD cover as we need to find something that suits Justice. We don't know them in person so we don't know anything about their characters or the way they handle things. This means that we won't be able to create something personal, but we can give our own personal touch to it as we make our OWN music video to it. It therefore needs to be a mixture of our knowledge about Justice and our own characters that we put in the music video.

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