Musical Genre

Elegia - The essence of it

The band Elegia and Justice have a lot in common, they make music which have the same genre, and if you compare this video with the video of DVNO you will notice they both use typography to establish feeling/ideas etc.

We got this video of Audiotube which is an equivalent website to Youtube, no doubt this video will be on Youtube as well. Audiotube was founded in 2006 by Karsten Becker and Scott deMercado and it was launched in 2007. Just like Youtube, it is a community website and it's purpose is to give audience the opportunity to watch and share music video's. Youtube on the other hand was created in 2005 by three former PayPal employees. Now a days it is used by Google as a subsidiary.

Typography is a technique used in visual art that arranges text in front or over the top of a media text to help establish the lyrics or meanings of an issue or topic. When using typography you have to think about several aspects such as; point sizes, typefaces, line lengths etc. The way these are conveyed can give across different meanings and influence the emotions of a viewer for example; colour can evoke different emotions e.g. blue mainly stand for calmness whilst red stands for anger. Typography is in use by several artists, typesetters, compositors, typographers, graphic designers etc.

Copied from Wikipedia :

In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application. These include:

• typesetting and type design
• handwriting and calligraphy
• graffiti
• inscriptional and architectural lettering
• poster design and other large scale lettering such as signage and billboards
• business communications and promotional collateral
• advertising
• wordmarks and typographic logos (logotypes)
• apparel (clothing)
• labels on maps
• vehicle instrument panels
• kinetic typography in motion picture films and television
• as a component of industrial design—type on household appliances, pens and wristwatches, for example
• as a component in modern poetry (see, for example, the poetry of E. E. Cummings)

However, even though both Both Justice's video and Elegia's video have typographical aspects, they don't really have a story line and they definitely don't offer complex fragments. Justice's video shows images in linear order as words are shown across the screen that belong to the lyrics, while in Elegia's video a shot of a long duration is shown and the words appear on the screen.

Sportsday Megaphone - Meet in the Middle

This video commissioned for Sportdays Megaphone uses cartoon images, which is seen as a visual art. The modern meaning of cartoons conveys more humorous aspects. Justice's video D.A.N.C.E. uses a range of cartoon images as well. Two people are walking around in a clip without showing their heads. Cartoon images are appearing on their t-shirt and a sequence is created.

Both Sportsday Megaphone's and Justice's D.A.N.C.E. video offer a story line. The fragments shown aren't very realistic (e.g. Sportsday Megaphone's video at 1 min and 16 seconds shows hair products flying out of a door opening, Justice's D.A.N.C.E. video shows drawings on t-shirts that appear and disappear through the course of the video).

Image out of the video Justice - D.A.N.C.E.

Krafty Kuts - Bass Phenomenon

Krafty Kuts is an English electronic music, dance music and breakbeat producer and DJ at the same time. His real name is Martin Reeve and his debut album was released in 2006 and was called 'Freakshow'. 'Against the Grain' is his own record-label that he launched recently.

This music video has got several elements in it that is used in Justice's video music 'Around the World' as well. Both contain choreography and a strong use of colour. This video shows how how you can keep the props and setting simple and make the video interesting by cutting it, using loads of different shot types and angles, but also special effects. There isn't a very long story-line that needs to be made clear in this video, it is simple; dark background, clothes are green, red and white (two colours that are the opposite of each other but are still eye-catching and one neutral colour), lights are used to put emphasis on the person who is dancing/singing etc.

For our video we wouldn't be able to use the same techniques; cutting almost every second, because the story-line of our music video wouldn't be clear. It would just change in a blur.