Of course, we can't use the logo that is designed for Justice. If we do that we could just copy the whole CD cover that they made for their album and say we have done it. Therefore we have to look at existing logo examples, analyse them and develop our own logo. Justice's initial logo is a Cross, we would like to do something totally different because we don't want to come up with something that looks a-like.
The best way to design a logo is to look at existing examples first, then drop down/draw as many logo's as you can think of, after this choose the six best ideas. You finally choose one that you like the most and develop this one further. We can also choose two logo's and combine these to come up with a new logo, but this is all part of the development.
When designing a logo we have to think about several aspects; are we going to use images or words, or both of them? What colours are we going to use (which one(s) are suitable for Justice)? What shape is the logo going to have? etc.
Here are some examples of logo's. Some logo's are very obvious and recognisable, because they are used in the market a lot or shown on the street/advertisements/commercials etc. The Coca-Cola logo for example, this brand first came up in 1885 and the product was called Pemberton's French Wine Coca. The non-alcoholic version of it was provided in 1886. This drink developed itself into the Coca-Cola drink we know nowadays. This brand has been on the market for decades and it has been promoted for years and years, which makes it easier for us to recognise as it is a well-sold product. To read more about the Coca-Cola brand Click Here.
Some logo's are easy to recognise because they use typography (Coca-Cola). Images on the other hand need to be associated with the organisation. The WWF logo for example, it shows a panda but there is no name which suggests what company it is. WWF stands for the World WildLife Fund, also called the World Wide Fund for Nature, this organisation focuses on the conservation, research and storation of the evironment. This logo became recognisable for the audience because it has been promoting itself a lot through advertisements and shocking/beautiful commercials about their purposes and their aims. To read more about the WWF Click Here.
Example of advertisement in which a deer is shown made out of garbage.
This leaves us with two choices: Over-promoting our product, or using typography to make it clear toward the audience what we are trying to sell. Therefore experimenting is an important thing.
Examples of designed logo's by Alicia:
This logo is quite simple. It is based on straight lines, which you can 'see' if you imagine a square around the whole logo. This logo uses typography and is very recognisable as you can read the name 'Justice'. If we are going to choose this logo, it still needs a lot of development, first of all this is handdrawn and as you can see the lines aren't straight. It just looks messy. On the other hand, hand drawn images show more personality than stylised images on the computer. So in other words; we need to develop the logo according to what we want to convey.
This is one of the simple logo's we have made. It sticks to the original logo, which is a cross. In our eyes this is way to easy because it is simply copying the original.
Headphones are associated with music, also the electronic/dance music genre. If you look at pictures of bands in this genre, you can always find pictures of people wearing these headphones while playing songs and mixing them. The name 'Justice' is formed out of the wire that is supposed to plug into the sound system. Personally we think that this logo is very good, the only disadvantage is that headphones are associated with ALL kinds of music, therefore it is hard to associate it with only electronic/dance music
This image is very strong, it is a hand reaching out to you while 'Justice' is 'floating' above the hand in the air. It is as if the hand is saying; take it, enjoy it, which is exactly what we want you to do. The only problem with this logo is that it isn't a logo anymore. The drawing has become so complicated that it could work better as an illustration (front or back cover). One of the main things someone has to think about when creating a logo is that when you increase or decrease it in size it should stay recognisable. When a logo is too complicated you might not recognise it when you decrease it in size because it will become a black blob. A solution to this problem is taking away details, the only problem with image is that it needs its details to show you what it is, oversimplifying therefore isn't an option.
Again, this image is very strong as well, but that is because of the story behind it. The word Justice means a lot on it's own, this combined with measuring balances makes the logo extraordinary. The idea behind the measuring balances came from Lady Justice (lustitia) who is the Roman goddess of Justice. Lady Justice is portrayed wearing a blindfold, in her right hand she is holding a sword and in her left hand the measuring balances. Click Here to read more about Lady Justice. The meaning of these object are as follows;
The sword symbolises the power of reason and justice.
The weighting scale is used to weight the strengths of a case's support and opposition.
The blindfold is worn so that justice is meted out objectively. Aspects such as money, fear, power, weakness etc. are hereby ignored.
The weighting scale in the logo pulls all the attention to itself, while it should draw the attention to 'Justice'. The way to change this is to develop the word 'Justice' into something more interesting and simplify the weighting scale into something less interesting.
While using Illustrator I made the next images:
This logo is very colourful, we decided to make the logo colourful instead of black and white. Even though black and white can be very effective we were convinced colour would be better. The colour in these images are yellow/gold, which is a very 'rich' colour. Besides rich it also is a very heavy colour as gold is associated with richdom and status. The word Justice has got a certain status as well, which combines perfectly with the colour.
We found it very difficult to put the word Justice into this image. The weighting scale takes all the attention away from the word Justice itself. Not just because of the colour but because of the shapes as well. We personally believe that simplifying the image would not work. Not because it is hard to recognise it is a weighting scale, but because the image we want to convey simply just loses its meaning. Therefore we have decided to leave the logo out. Not just because it is too difficult to design one, as everything is possible, but just because we want to keep the 'right' image of Justice.
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